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The Public Relations Blog

3 reasons to use Facebook groups to promote your company

Why your organization should have a Facebook group

Facebook groups have become part of our daily Facebook use, and most people belong to multiple groups. While Facebook groups are extremely useful in general, they have a huge impact when you use them in your marketing strategy along with your company’s business page. Here are three reasons why.

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Topics: Shared Media, Facebook, PR Tips

How to use Facebook pixel

Learn what a Facebook pixel is and how you can implement it for your company

If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.

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Topics: Social Media, Facebook, Shared Media

Facebook doesn’t have a PR problem

Is a crisis an operations problem or a public relations problem?

Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. While the debate continues as to whether Facebook knew that the firm was actively harvesting user data to personalize content based on profile analytics, there’s no question that many Facebook users feel Facebook violated their privacy and are even questioning if the information presented to them on their personal news feeds manipulated them in some way.

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Topics: Facebook, Social Media, Crisis Communications, Shared Media

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