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The Public Relations Blog

3 industry secrets PR professionals never share

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

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Topics: Inbound Marketing, Public Relations, PR Tips, ESO

3 ways to use the mere-exposure effect for maximum impact

How do you feel about the teller who usually waits on you at your local bank? What about the characters on your favorite television show? Chances are, you feel that they’re trustworthy people you’d like to be friends with – even if you don’t know their real names. This sensation actually has a name; it’s called the mere-exposure effect. Learn more about it and how it can help your company.

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Topics: Earned media, Shared Media, Owned media, ESO

Don’t lead with paid media coverage

Our recommendations to make paid media your last resort

Companies sometimes get caught in a cycle of utilizing paid opportunities because they don’t fully understand what public relations is and how to use the power of PR to earn media coverage. Some outlets will even tell companies that if they advertise, the outlet will write more about the company. This isn’t right. In fact, your company should make paid media its last resort.

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Topics: ESO, Media Relations, Earned media, Paid Media

15 insider tips for earning media coverage for your company

As public relations experts, we regularly secure earned media coverage for our clients at major news outlets. If you’re struggling to earn coverage for your company, use these insider tips to help you improve your media relationships and increase your earned coverage.

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Topics: Media Relations, earned media coverage, ESO, Earned media

Add Google Pixel Retargeting to your website

What’s Google Pixel Retargeting?

Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications. Google Pixel Retargeting is really a Google Analytics tracking code snippet placed on your website that enables you to track the visitors to your site and generate reports that help you with your marketing.

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Topics: Shared Media, Social Media, ESO

What the PESO model got wrong

3 reasons to change PESO for PR

The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.

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Topics: Public Relations, PESO, ESO, Earned media

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