Public Relations Blog, topics and trends for the PR industry

Get more from PR with one e-book

By Lisa Goldsberry, September 22, 2015

Axia Public Relations’ guide is a must for anyone who works with or uses PR

Is your PR firm doing everything possible to contribute to your company’s success? You may have garnered a few media hits or organized a sensational event, but surely there must be more you can do. With the Axia Public Relations’ free e-bookMaximizing Your Public Relations Investment, you can learn how to use PR for all its worth.

PR initiatives can help you at every stage of the sales cycle and assist in getting a jump on the competition, especially when you know how to use every possible tool and tactic. This helpful e-book is full of strategies and tips to help you keep up the momentum and extend the reach of your PR efforts.

Topics: eBooks, public relations, featured

What do you want your customers to do next? Build the perfect call to action

By Lisa Goldsberry, June 23, 2014

You have demonstrated value to your customers, providing useful information and updates about important trends in your field. They have read your blog posts or attended your webinars. Now what do you want them to do?

Topics: eBooks, public relations, featured, inbound marketing

Three Tips to Crisis Response When Customers Have Been Offended

By Axia Public Relations, March 19, 2014

They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.

In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.

Topics: eBooks, mobile PR, digital PR, media relations, PR case studies, public relations, SEO, FAQ, PR tips, crisis communications