If used correctly, companies can implement pranks to increase engagement
As public relations and communication professionals, our job is to create connections with our audiences, especially during holidays. April Fools’ Day is a perfect example of a holiday that many companies use to attract more attention and engagement to their brand.
Relatable content makes for great PR and can help to elevate a company’s image. Here are a few examples of companies using April Fools’ Day to their advantage: