Ideas. Relationships. Results.
A national mortgage company approached Axia Public Relations with a problem. The company was suffering from a damaged online reputation as well as a perception that it was a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week, if not per day. In order to solve these issues, Axia launched a nationwide proactive public relations campaign that would mend the company’s tainted image.
Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising, trusted advisors referred the growing company to Axia Public Relations.
When Dave and Buster’s desired a public relations partner to open its new location in Orlando, Fla., another public relations firm recommended D&B to Axia Public Relations. After that grand opening, when Dave and Buster’s needed help attracting new customers and getting new attention for its 15-year-old location in Jacksonville, Fla., D&B called on Axia Public Relations again. The Axia team went to work scheduling TV appearances and earning news coverage for the company, its location, new menu items and upcoming events. In addition, Axia alerted the company to new competition that was aggressively entering the D&B footprint, and developed public relations, social media, marketing and event ideas and solutions to generate new revenue and loyal customers.
One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”
Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast. Born out of the health care and information technology sectors, Incepture had an unmatched depth of industry knowledge, experience and expertise and aimed to become the go-to expert on staffing for healthcare, information technology and financial services as it continues to expand into additional markets.
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