CrisisPoint will help your company go through any type of public relations crisis.Natural and man-made disasters happen all the time, and they can do serious damage to the future of your business.

Whether your company faces a devastating crisis like an oil rig explosion or something on a smaller scale such as negative online reviews, your company must be prepared to respond.

According to the Department of Commerce, 40 percent of all businesses will not survive a crisis; more than 60 percent close within two years of experiencing one. Statistics for smaller companies show that 70 percent go out of business within one year of a crisis.

 

Having a crisis plan can help your business survive – even thrive.

In 1982, Johnson & Johnson faced a crisis that made headlines around the world. Seven people in Chicago died after taking Tylenol capsules that had been laced with cyanide. Someone had tampered with the bottles with the intent to murder. The company issued a nationwide recall of its Tylenol products – an estimated 31 million bottles, with a retail loss of more than $100 million. In addition, J&J issued several nationwide urgent public announcements warning people not to use the product. 

It seems almost impossible that a brand could survive after such an ordeal. Not only did J&J survive the crisis, but the company also boosted its credibility due to its thoughtful and timely PR responses. J&J redefined crisis communications management with the way it handled the Tylenol crisis, turning the matter into a case study in effective public relations and crisis management.

Does your company know the most important 10 steps to prepare for a crisis? Do you have a plan in place and employees trained in proper protocols to handle the unexpected? How your company handles a crisis can mean the difference between success and ultimate failure.

Axia Public Relations takes a proactive approach to crisis management.

At Axia, we have years of professional experience in crisis communications management. For example, tune in to our #CrisisPR webinar for a sample in-depth discussion on how to stay on top of any situation. As crisis management counselors, we team up with your company to prepare long before a crisis ever occurs. Axia will show your business how to put communication first and mitigate negative outcomes that can be detrimental to your success. A great way to get started on mapping out your crisis preparedness strategy is to download our free e-book Managing Public Relations in a Crisis.

To learn more about partnering with Axia’s crisis communications team, contact us today. Don’t let your company fall victim to poor planning; let Axia be your crisis communications adviser.

Crisis communications experience

  • Child sexual abuse
  • Corporate espionage
  • Cyber attack
  • Death threats
  • Employee suicide
  • FBI raid
  • Hostage situations
  • Hostile takeovers
  • Litigation
  • Negative online reviews
  • Negative product reviews
  • Negative viral social media rants
  • Noose hanging in company breakroom
  • Product recall
  • Reputation management
  • and more!

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Option #1: PR strategy, counsel and services for one day – $10,000/day
  • Initial one-time consultation and, if needed, one external communication
  • News media and social media monitoring for up to 30 days
  • Retained clients get 20% off this rate
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Option #2: PR strategy, counsel and services for five days – $15,000/week
• Includes all of option #1 with four additional consecutive days of access to address developing needs, circumstances and scope
• Up to four external communications
• 
Retained clients get 20% off this rate

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