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PR agency services for midmarket and enterprise brands

 

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.

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Our PR agency process by Axia Public Relations

Our PR solutions: strategies, tactics, and measurement programs



News
  • NewsBureau: media relations for earning news media coverage
  • KeyNote: pitching and booking speaking engagements
  • AwardAbility: award-entry writing and submissions for company awards
  • CrisisPoint: crisis communications planning, strategies, and management services
  • MediaMaster: certified spokesperson training for news media interviews
  • PodcastValet: earning podcast interviews and marketing them
  • Insight: expert thought-leadership positioning
shared-media-iconSocial
  • ReputationRestoration: online reputation management to improve your first impression
  • ReviewMaxer: monitor, improve, and promote your online customer and employee reviews
  • SocialNetwork: social media management, publishing, and community engagement
  • InfluencerInsights: connect your brand with influencers, ambassadors, and content creators to attract new audiences
owned-media-iconWeb
  • Autocomplete SEO: add your company name to search engines' search box suggested prediction
  • WebDesDev: modern, content-focused, mobile-friendly website design
  • Growth-Driven Design: effective, data-driven website development strategy

  • Inbound: lead-converting content marketing focused on tracking and measuring
  • BlogoSphere: industry-leading, best-practices, expert, how-to blogging to attract more leads
  • Brandcast: launch, produce, and promote a branded podcast for your organization

News services

News media ("earned media") is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. In addition, we include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our PR news services.

NewsBureau℠

Media relations for news media coverage

Our PR firm earns positive news media coverage for your organization, its products/services, leaders, and ideas to increase visibility, trust, consideration, and loyalty among your critical business and consumer audiences.

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NewsBureau℠ helps you earn the positive coverage your company needs.

KeyNote℠

Pitching and booking speaking engagements

You must get in front of your company’s critical audiences to influence and engage them. Our PR agency is a speaker's bureau. We develop speaking engagements, appearances, and messages to maximize your positive public exposure.

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Speaking engaments are a great way to increase your company's visibility. KeyNote℠ will help you get appropriate speaking venues.

AwardAbility℠

Award entry writing and submissions

Winning awards improves morale and raises your company's credibility and visibility. Let our PR company do the legwork. We'll find, submit for, and promote industry awards to make your company shine.

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With AwardAbility℠, your company can start building up more creditability by entering industry awards.

CrisisPoint℠

Crisis communications management

Every organization eventually faces a crisis. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and leverage it to build deeper trust with customers and the community.

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CrisisPoint℠ has your company's PR needs covered in case of a variety of crisis.

MediaMaster℠

Certified news media interview training for company spokespersons

Having a spokesperson is a vital part of media relations. We'll train your company's spokespersons to confidently build trust with the media and the public.

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Improve your company spokesperson's confidence and speaking style with our spokesperson training program, MediaMaster.

PodcastValet

Podcasting

Appear on podcasts to generate leads and new customers. Podcast interviews help your company's leaders become the expert guests on podcasts your target audience is already listening to.

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Podcast services

Insight℠

Thought-leadership PR program

Making your company stand out isn't just pitching to the media. Insight℠ will position company representatives as thought-leaders, which will bring you more interest.

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Being a thought leader is a huge boon to your company's PR efforts.

Social media services

Social media ("shared media") is online, user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, social influencer groups, questions-and-answers sites, and other sites featuring user-generated content. People turn to such media to share and discover content.

ReputationRestoration℠

Online reputation management

Your company's brand is only as strong as its first impression. Our PR firm manages your online image, cleaning up any negativity and putting your best foot forward when consumers are window-shopping your company.

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Got a problem with your online reputation? ReputationRestoration℠ will help clear it up.

ReviewMaxer℠

Online review management platform

Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia Public Relations offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.

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Manage your online reviews with our Reviewmaxer service.

SocialNetwork℠

Social media publishing and community engagement

Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.

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.SocialNetwork℠ will manage your social media presence for you, with a strong focus on your target audience.

InfluencerInsights℠

Influencer Marketing program

Online shoppers don’t trust ads anymore; they trust real people. Influencer marketing is the latest tactic that bypasses ad-blocking technology. We’ll connect your company with industry-relative influencers who promote your product or service with key messaging, audience targeting, and boosting.

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Reach out to influence marketers that can promote your product with InfluencerInsights.

Web services

Web media ("owned media") is content you create and have full control over. This may include your website, blog, newsroom, search engine optimization, inbound marketing, email marketing, landing pages, etc. People intentionally visit websites to find specific content.

 

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Autocomplete

Search engine search box suggestion optimization

Leverage Google, YouTube, and Bing's suggestions to capture 71% of the traffic.

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Autocomplete owned media service in action

WebDesDev℠

Modern, content-focused, mobile-friendly website design

Axia Public Relations designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences.

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Axia Public can create a new website for you.

Growth-Driven Development℠

Creating a website that grows with your customers

In the modern era, your website must focus on what customers want and adapt to their ever-changing needs, as well as to evolving technology. We’ll help you develop a growth-driven website.

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A website that grows with your customer's needs is one that works.

Inbound℠

Lead-attracting content marketing

Inbound is a web marketing methodology that is education-based rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.

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Inbound marketing is the system that underlies all of our PR efforts.

BlogoSphere℠

Expert blogging

Use our certifications and search-engine-optimization industry-best practices to attract leads through fresh, frequent, and expert blog content and story-offering topics, tips, and trends

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Company blogging is a great way to improve your SEO. With BlogoSphere℠, we'll do it for you.

Brandcast℠

Your company's own branded podcast

Use podcasting as a thought-leadership tool to build a strong brand and great reputation. Host interesting guests from within your organization as well as your current customers and target clients.

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Start your company's own podcast with Brandcast.