Brand Engagement Consultant
Kennan Burch inspires brands to live up to their highest promises. An award-winning branding expert and master facilitator, Kennan spent 20 years at Darden, a $7.5 billion restaurant, brand-building and holding company that operated Red Lobster, Olive Garden, LongHorn Steakhouse, Seasons 52 and The Capital Grille, among others. There, Kennan managed more than $1 billion in advertising and branding initiatives. He also received awards for brilliance and leadership. He joined the team as strategic brand engagement consulting partner to Axia Public Relations and its clients in January 2014.
Kennan's primary focus is facilitating groups of executives’ alignment on brand strategy. He confidently leads executive teams and organizational leaders through a process that produces a one-page brand definition that invigorates the company’s teams to live out and implement their highest calling as a brand. He then coaches executives through the process of implementing the brand they desire to create and brings together the necessary resources to bring that brand to life.
Kennan has successfully developed brand strategies for more than 50 organizations in numerous categories, including restaurants as well as organizations focused on beverages, data security, education, entertainment, eyewear, film production, financial services, food distribution, insurance, legal matters, logistics, media campaigns, ministries, motivational speaking, non-profit works, publishing and tile and surfaces. Clients have included Lifework Leadership, Oral Roberts University, Peterbrooke Chocolatiers and Times Grill.
Under Kennan's leadership, Red Lobster’s sales and guest-count results exceeded the competitive set more than 80 percent of the time, as measured by Knapp Track.
Nothing is more powerful in the marketplace than a “contagious brand,” which is exactly what Kennan expertly delivers.
Kennan serves as president of Brand Catalyst Partners. He earned his MBA from Florida State University and currently resides in Orlando, Florida.