The Nassau County Economic Development Board hired Axia Public Relations to design a new business-to-business website for its organization. Axia generated a site that was easy to navigate and utilized the right technology while keeping load times fast and employing key visuals and engaging copy that drew the attention of visitors. Then the public relations experts went to work to promote the new site – online and offline – using the power of public relations.
- Melanie J. Ferreira
Previous Executive Director
Nassau County Economic Development Board
The Nassau County Economic Development Board targets potential business prospects worldwide for expansion or relocation to Nassau County, Fla. To meet this challenge, the board sought Axia Public Relations’ help to design a new business-to-businessWeb site. The result is the site you see before you. The Axia Web design mantra is simple: Make it easy to navigate, utilize the right technology, keep load times fast and employ key visuals and engaging copy to draw users in. The new site has just recently gone live, and we expect great things from it. It can be viewed at www.expandinnassau.com.
During the design process, Axia artists felt the Nassau County Economic Development Board’s logo deserved to be refreshed. For legacy recognition, the new logo utilizes the “N” of the previous logo as a compass pointer, symbolizing Nassau and north Florida as the location for business.