A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired Axia Public Relations to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June.
- Ruth Darlington
The Axia team of marketing experts met with developers and Realtors to build compelling sales offers and define the geographic market of potential buyers. The Axia team created and implemented a regional and national campaign, including search-engine marketing, direct mail and print advertising in publications such as FORTUNE, Money, Atlanta Homes & Lifestyles, Robb Report and Coastal Living, reaching likely buyers and investors all along the U.S. East Coast. Limited local advertising and direct-mail programs supported the effort.
By mid-June, six contracts for purchase and four reservations were received by the developer, allowing the project to move into its next phase.
To learn how we can help your real estate company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).