Case Studies - We've got this!

PR Firm Increases Bed Night Stays at Historic Amelia Island Inn

Posted by Jason Mudd

Florida’s oldest continually run bed and breakfast, The Florida House, approached Axia Public Relations to help promote its upcoming 150th anniversary. In order to increase bookings and attract more repeat visits, Axia launched a public relations campaign targeted at reporters who cover travel and tourism. Axia’s efforts earned the inn a full-color, front-page story in the Sunday business section of The Florida Times-Union and Florida Trend as well as Jacksonville Business Journal, Nassau Sun and News-Leader, among others.

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Topics: Media Relations, Small Companies, private companies, Consumer Services, B2C, Travel and Tourism

PR Firm helps hotel developer win town’s approval

Posted by Jason Mudd

 

 

 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Media Relations, Consumer Services, B2C, Local PR, Travel and Tourism

Boat show sails away with sales and attendance boost news

Posted by Jason Mudd

Seeking to increase attendance and generate more revenue from its St. Augustine Boat Show, the Marine Industry Association of Northeast Florida hired Axia Public Relations. During the campaign, Axia implemented an integrated marketing plan which included print ads, billboards, news releases/media coverage, electronic billboards, event program content, electronic ads and a website to publicize the boat show. Axia’s efforts produced higher-than-expected attendance as well as a greater profit for the association and, most important, supported millions of dollars in boat and marine service sales at the event.

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Topics: Media Relations, Consumer Goods, Small Companies, private companies, Florida, B2C, Travel and Tourism

Miller Lite receives 10x return on PR investment through Axia’s earned coverage strategy

Posted by Jason Mudd

Just as it was launching its new Miller Lite Vortex bottle, MillerCoors reached out to Axia Public Relations for help in targeting a specific audience in the Southeast for its unique consumer packaged good product launch, the Vortex bottle. MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales.

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Topics: National, Consumer Goods, publicly traded companies, Food Beverage, product launch, Public Companies, Large Companies, B2C, Travel and Tourism

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