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Axia earns 1.5 million impressions in 90 days to launch restaurant and entertainment center Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Topics: Media Relations, publicly traded companies, Food Beverage, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, publicly traded companies, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

PR firm reaches 680 million consumers for Orlando medical clinic

Posted by Jason Mudd

The Bougainvillea Clinique, a cosmetic surgery center and medical day spa founded by Dr. Jeffrey Hartog and located in Winter Park, Florida, offers a wide range of plastic surgeries. Dr. Hartog set his sights on a vision of the Bougainvillea Clinique as the expert, go-to facility for central Florida for a relatively unknown and virtually scarless breast reconstruction technique called autologous fat transfer (AFT). No other area plastic surgeon has a free-standing state- and federally licensed surgery center adjacent to the main clinic, a fat tissue bank or Dr. Hartog’s expertise in this procedure. Each of these differentiates and distinguishes the Bougainvillea Clinique from its competitors.

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Topics: Media Relations, Thought Leadership, Lifestyle, Small Companies, private companies, Health, Consumer Services, B2C, Medical, Travel and Tourism

PR firm's campaign helps reactivate Florida restaurant group's growing customer base

Posted by Jason Mudd

Referred by its Chairman of the Board and an Axia client, Stonewood Grill & Tavern called upon the PR services of Axia Public Relations in order to reactivate and grow its consumer base. After being contacted, Axia recommended a six-month launch program. During these months, Axia earned media coverage for the upscale Florida restaurant group through local, regional and national food editors, writers and bloggers as well as restaurant, business and community writers. Axia also helped launch a new social media campaign for the 17 restaurants. At the end of the campaign, Axia’s PR efforts generated more than $3.7 million in measured earned media coverage, which included 245 media mentions and an audience reach of 146 million Florida consumers.

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Topics: Media Relations, Consumer Goods, Food Beverage, medium companies, private companies, Florida, B2C, Travel and Tourism

Bringing fresh ideas to grand tradition in Orlando restaurant industry secures more than 50 articles and $370,000 in earned media for Christini’s

Posted by Axia Public Relations

Christini’s Ristorante Italiano, an upscale restaurant founded by Chris Christini, called upon Axia Public Relations for public relations counsel and services that would bring the restaurant back to top-of-mind among consumers. Christini’s, located in Orlando, Fla., was looking for greater visibility and sales during summer months among local consumers who had either forgotten about the 30-year-old restaurant or were new to the area and not yet aware of it. The PR firm put a media relations and social media engagement campaign into quick action, which included establishing a presence in central Florida general business, dining, entertainment and tourist news media outlets.

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Topics: Media Relations, Social Media, Consumer Goods, Food Beverage, Small Companies, private companies, Orlando, B2C, Travel and Tourism

PR firm increases ticket sales by 73%

Posted by Jason Mudd

Based on a referral from community influencers, festival officials of the Amelia Island Book Festival contacted Axia Public Relations looking for help with quickly promoting the event both locally and nationally and increasing its attendance. During the course of the PR campaign, Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile, and other outlets. Within 90 days of the start of the campaign, Axia helped increase ticket sales by 73 percent and increased overnight stays and corresponding tourism tax by 57 percent.

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Topics: Media Relations, Most Popular Case Studies, Small Companies, private companies, Florida, B2C, philanthrophy, Travel and Tourism

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