Case Studies - We've got this!

Florida PR Firm Axia Publicizes Florida Law Firm GrayRobinson’s Expansion

Posted by Jason Mudd

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets. During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, medium companies, private companies, B2B, Florida

Florida Law Firm enjoys front page exposure from PR Firm

Posted by Jason Mudd

The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens. Axia earned the firm media exposure in its target markets, including a front-page client verdict news story that was picked up by the Associated Press. Today, the firm is well-positioned as one of Tallahassee, Florida’s better-known law offices.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, private companies, Florida, B2C

Accounting firm experiences a surge in consumer awareness thanks to Axia PR

Posted by Paul Cook

Tiffany Washington, owner of Washington Accounting Services in Maryland, retained Axia Public Relations when she wanted to increase awareness of her tax and accounting business, and build her personal and professional brand. When Washington approached Axia, she desired to expand her visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.

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Topics: Media Relations, National, Thought Leadership, Financial Services, Professional Services, Small Companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

PR firm improves customer reviews for air conditioning and plumbing company

Posted by Axia Public Relations

For companies in business for more than 15 years, taking the leap to using PR and social media isn’t always an easy transition. Established companies often find it difficult to use PR and social media because they've never done it that way before, so they don't know where to start. Often they believe they already have a following, so they don’t see a need to create those social media platforms.

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Topics: Media Relations, Social Media, Reputation Management, Thought Leadership, ReviewMaxer, medium companies, private companies, Real Estate, Consumer Services, Florida, Online Reputation Management

PR promotes island sale and secures coverage in 100+ outlets in 2 days

Posted by Axia Public Relations

When It Works! CEO Mark B. Pentecost and his wife, Cindy, decided to purchase Little Bokeelia Island, they turned to their trusted PR partners at Axia Public Relations to generate excitement over the multimillion-dollar sale. The 104-acre private island, located off the southwest coast of Florida, provided an opportunity to make news locally and nationally.

Axia had previously developed and led a successful PR campaign for It Works!, a debt-free skin care and nutrition company, on local and national levels.

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Topics: Consumer Goods, Thought Leadership, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

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