A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.
Within 24 months, the national mortgage company saw big results:
- a 1,200-percent increase in annual revenue
- positive earned media coverage (3,903 articles generated)
- 20 awards celebrating the company and its business practices
- and a complete reversal in public perception from negative to positive.