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PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage company approached Axia Public Relations with an online reputation management problem. The company was suffering from a damaged reputation and the negative perception that it was a substandard company and a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week – perhaps each day. In order to solve these issues, Axia launched a nationwide, proactive public relations campaign that would mend the company’s tarnished image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting online reputation management program.

Within 24 months, the national mortgage company saw big results: a 1,200-percent increase in annual revenue; 3,903 articles generated; 20 business awards that celebrated the company and its business practices; and a complete reversal in public perception from negative to positive.

More importantly, the company enjoyed completely clean returns on the first six pages of search engine page rankings. 

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C

Axia’s strong PR campaign increases Foundation Financial Group’s reputation, exposure and revenue

Posted by Jason Mudd


Reputation management campaign builds strong brand and attracts new customers and employees
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In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group. 

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Topics: Media Relations, Social Media, Reputation Management, Insurance, Social NetWork, Financial Services, Professional Services, Mergers & Acquisitions, Awards, Corporate Communications, medium companies, Retail, Consumer Services, B2C, Avalon, accounting/taxes

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