A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.
Within 24 months, the national mortgage company saw big results:
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.
- a 1,200-percent increase in annual revenue
- positive earned media coverage (3,903 articles generated)
- 20 awards celebrating the company and its business practices
- and a complete reversal in public perception from negative to positive.
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Reputation management campaign builds strong brand and attracts new customers and employees
In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group.
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