Case Studies - We've got this!

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.

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Topics: Social Media, National, publicly traded companies, Financial Services, environmental, Corporate Communications, Large Companies, B2B

Axia’s strong PR campaign increases Foundation Financial Group’s reputation, exposure and revenue

Posted by Jason Mudd


Reputation management campaign builds strong brand and attracts new customers and employees
FFG_Logo

In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group. 

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Topics: Media Relations, Social Media, Reputation Management, Insurance, Social NetWork, Financial Services, Professional Services, Mergers & Acquisitions, Awards, Corporate Communications, medium companies, Retail, Consumer Services, B2C, Avalon, accounting/taxes

Medical Clinic Garners Quick PR Results

Posted by Jason Mudd

The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.

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Topics: Media Relations, Social Media, Thought Leadership, Professional Services, Small Companies, medium companies, private companies, Speaking, Health, B2C, Medical

Bringing fresh ideas to grand tradition in Orlando restaurant industry secures more than 50 articles and $370,000 in earned media for Christini’s

Posted by Axia Public Relations

Christini’s Ristorante Italiano, an upscale restaurant founded by Chris Christini, called upon Axia Public Relations for public relations counsel and services that would bring the restaurant back to top-of-mind among consumers. Christini’s, located in Orlando, Fla., was looking for greater visibility and sales during summer months among local consumers who had either forgotten about the 30-year-old restaurant or were new to the area and not yet aware of it. The PR firm put a media relations and social media engagement campaign into quick action, which included establishing a presence in central Florida general business, dining, entertainment and tourist news media outlets.

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Topics: Media Relations, Social Media, Consumer Goods, Food Beverage, Small Companies, private companies, Orlando, B2C, Travel and Tourism

PR firm improves customer reviews for air conditioning and plumbing company

Posted by Axia Public Relations

For companies in business for more than 15 years, taking the leap to using PR and social media isn’t always an easy transition. Established companies often find it difficult to use PR and social media because they've never done it that way before, so they don't know where to start. Often they believe they already have a following, so they don’t see a need to create those social media platforms.

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Topics: Media Relations, Social Media, Reputation Management, Thought Leadership, ReviewMaxer, medium companies, private companies, Real Estate, Consumer Services, Florida, Online Reputation Management

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