Case Studies - We've got this!

PR firm puts national spotlight on New York City retail jeweler

Posted by Jason Mudd

As the creator of several high-profile jewelry pieces for celebrities, New York City-based Avianne & Co. Jewelers (also doing business as Avianne Jewelers) sought to strengthen its online presence and solidify its reputation as a unique and highly sought-after custom jeweler. Celebrities like Lil Wayne and Pauly D use the jeweler’s services, so Avianne & Co. wanted to bring national attention to its brand by generating media coverage about its success in attracting world-famous customers. Another goal for the jeweler was to increase traffic and links to its website and establish it as the go-to destination for jewelry, including custom-designed pieces.

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Topics: Media Relations, National, Consumer Goods, Thought Leadership, Lifestyle, Small Companies, Online Public Relations, Jewelry, MediaReach, Luxury, Retail, B2C

PR firm reaches 680 million consumers for Orlando medical clinic

Posted by Jason Mudd

The Bougainvillea Clinique, a cosmetic surgery center and medical day spa founded by Dr. Jeffrey Hartog and located in Winter Park, Florida, offers a wide range of plastic surgeries. Dr. Hartog set his sights on a vision of the Bougainvillea Clinique as the expert, go-to facility for central Florida for a relatively unknown and virtually scarless breast reconstruction technique called autologous fat transfer (AFT). No other area plastic surgeon has a free-standing state- and federally licensed surgery center adjacent to the main clinic, a fat tissue bank or Dr. Hartog’s expertise in this procedure. Each of these differentiates and distinguishes the Bougainvillea Clinique from its competitors.

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Topics: Media Relations, Thought Leadership, Lifestyle, Small Companies, private companies, Health, Consumer Services, B2C, Medical, Travel and Tourism

Medical Clinic Garners Quick PR Results

Posted by Jason Mudd

The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.

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Topics: Media Relations, Social Media, Thought Leadership, Professional Services, Small Companies, medium companies, private companies, Speaking, Health, B2C, Medical

Tech Company Taps Axia for Startup Public Relations

Posted by Axia Public Relations

     Tappocity, a bargin shopping website that shares revenue with purchasers, reached out to Axia Public Relations for effective public relations that could get the brand launched. Through the campaign, Axia introduced Tappocity to important audiences and critical resources such as consumers, manufacturers, consumer electronic suppliers, private equity and retailers. All of these resources helped to build consumer and merchant knowledge of Tappocity. Shortly after the start of the campaign, Axia earned Tappocity coverage in the top e-commerce publication, Internet Retailer, as well as coverage in Businessweek, Yahoo, EcommerceBytes and local media coverage in its home city. Such coverage attracted new consumers, merchants and investors to Tappocity and its sister companies.

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Topics: Media Relations, Technology, Small Companies, start-up companies, private companies, Consumer Services, B2C, Software

Tech Company hires Axia PR to Promote Corporate Social Responsibility Program

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Thought Leadership, Technology, Professional Services, Small Companies, medium companies, private companies, B2B, philanthrophy, Software

Axia Rebrands Vizergy and Boosts 93,000 Unique Website Visits

Posted by Jason Mudd

Secure-Res, a booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res remained as a productized service. Along with the change came a logo, tagline, mission, vision, elevator speeches and a New York City convention and media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade media coverage.

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Topics: Media Relations, Technology, Professional Services, Small Companies, product launch, medium companies, private companies, B2B, Software

PR firm helps media company launch franchise offering nationwide

Posted by Lianna LeMay

Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising nationwide, trusted advisors referred the growing company to Axia Public Relations.

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Topics: Media Relations, National, Consumer Goods, Small Companies, medium companies, private companies, B2B, Franchisors

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