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PR firm puts national spotlight on New York City retail jeweler

Posted by Jason Mudd

As the creator of several high-profile jewelry pieces for celebrities, New York City-based Avianne & Co. Jewelers (also doing business as Avianne Jewelers) sought to strengthen its online presence and solidify its reputation as a unique and highly sought-after custom jeweler. Celebrities like Lil Wayne and Pauly D use the jeweler’s services, so Avianne & Co. wanted to bring national attention to its brand by generating media coverage about its success in attracting world-famous customers. Another goal for the jeweler was to increase traffic and links to its website and establish it as the go-to destination for jewelry, including custom-designed pieces.

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Topics: Media Relations, National, Consumer Goods, Thought Leadership, Lifestyle, Small Companies, Online Public Relations, Jewelry, MediaReach, Luxury, Retail, B2C

Retail store gains national exposure on Undercover Boss

Posted by Axia Public Relations

PR firm secures coverage and manages social media during live broadcast

Shoppers World, a family-owned discount department store chain, is aiming to grow from 40 stores in 11 states to 500 stores nationwide. CEO Sam Dushey determined that the best insight he could get, as the company expands, would be firsthand experience working in the store aisles, side by side with the store’s employees – without being recognized.

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Topics: National, Consumer Goods, medium companies, private companies, Retail, Undercover Boss

Car dealership exceeds monthly sales goals thanks to public relations

Posted by Axia Public Relations

After eight successful years in business, Rick Keffer Dodge Chrysler Jeep wanted to maximize repeat sales from prior customers. To achieve that goal, the AXIA team created a quarterly “Keffer Club” newsletter for the 4,000 customers who had purchased a new or used vehicle from the dealership in the past five years. This focused strategy resulted in a record-high sales figures for the following two quarters, exceeding monthly sales goals set by the Chrysler Corporation.

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Topics: Consumer Goods, Small Companies, Retail, Florida, B2C, Local PR

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