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Axia earns 1.5 million impressions in 90 days to launch restaurant and entertainment center Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Topics: Media Relations, publicly traded companies, Food Beverage, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

 

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

Posted by Jason Mudd

Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Financial Services, Professional Services, Small Companies, product launch, Large Companies, medium companies, start-up companies, Health, Retail, B2B, Franchisors

PR firm increases Brightway Insurance's call volume by 300 percent

Posted by Jason Mudd


When State Farm exited Florida's home insurance market, Brightway Insurance, Florida’s fastest-growing independent insurance agency, and its public relations agency of record, Axia Public Relations, recognized an opportunity for expansion. They immediately set forth positioning Brightway as the go-to expert on the effect of State Farm's exit on Florida homeowners.


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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Professional Services, Large Companies, medium companies, start-up companies, Retail, Consumer Services, B2C, Franchisors

PR Firm helps family entertainment center franchisor expand

Posted by Jason Mudd

Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, sought to increase its brand nationwide to grow its franchise units. The company wanted to share its success story with more consumers and prospective franchisees.


Rebounderz conducted a competitive public relations agency search and selected Axia Public Relations based on the PR firm's responsiveness, professionalism and its award-winning PR results for franchisors and family entertainment centers.
 

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, medium companies, private companies, Health, Retail, B2C, Family Entertainment Centers, Franchisors

Axia’s strong PR campaign increases Foundation Financial Group’s reputation, exposure and revenue

Posted by Jason Mudd


Reputation management campaign builds strong brand and attracts new customers and employees
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In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group. 

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Topics: Media Relations, Social Media, Reputation Management, Insurance, Social NetWork, Financial Services, Professional Services, Mergers & Acquisitions, Awards, Corporate Communications, medium companies, Retail, Consumer Services, B2C, Avalon, accounting/taxes

PR firm increases awareness for automotive consumer electronic product launch

Posted by Jason Mudd

PR campaign reaches 75.4 million consumers

Taiwan-based Sonray Technologies sought to increase the presence of its Kulcar product in North America. Sonray provides affordable products backed by performance guarantees. The company’s signature product, Kulcar, is a solar-powered ventilation system for vehicles that uses an efficient design and clean, renewable energy to continuously refresh the air inside a parked vehicle. When properly installed, Sonray Technologies claims its Kulcar product can reduce in-car temperatures by up to 68 degrees Fahrenheit, provide better cooling, produce cleaner air, reduce poisonous chemical emissions from plastic car interiors, improve users’ health, protect the environment, save money, conserve fuel and energy, effectively replace in-car air and keep bad weather out.

Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States of America during the hottest summer months with a special emphasis in Florida, and when possible warmer climate states.

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Topics: Media Relations, National, Consumer Goods, Consumer, Technology, Lifestyle, Consumer Electronics, Small Companies, product launch, Retail, Automotive, Florida, B2C

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