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PR firm helps Fortune 500 company relate to its community

Posted by Jason Mudd

fidelityFidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.

Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, publicly traded companies, Financial Services, Professional Services, Awards, Large Companies, B2C

Axia positions Special Counsel as legal staffing “subject matter experts”

Posted by Jason Mudd


When MPS Group wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

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Topics: Media Relations, Legal, Thought Leadership, publicly traded companies, Professional Services, Large Companies, B2B, staffing firm

Miller Lite receives 10x return on PR investment through Axia’s earned coverage strategy

Posted by Jason Mudd

Just as it was launching its new Miller Lite Vortex bottle, MillerCoors reached out to Axia Public Relations for help in targeting a specific audience in the Southeast for its unique consumer packaged good product launch, the Vortex bottle. MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales.

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Topics: National, Consumer Goods, publicly traded companies, Food Beverage, product launch, Public Companies, Large Companies, B2C, Travel and Tourism

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