Case Studies - We've got this!

PR Firm Earns National Attention For Start-up

Posted by Jason Mudd

Thermscrub, an innovative medical uniform product launch, approached Axia Public Relations for help promoting its product nationwide without heavy advertising expenses. Thermscrub’s goal for the PR campaign was to market its thermal scrub nurses’ uniform from its Florida headquarters. Excited to take on a new challenge, Axia developed a strategic PR campaign that targeted colder regions like the Northeast and Midwest as well as the industry trade. Within 45 days of the campaign, Axia earned more than 62 articles for Thermscrub with a total publicity value of $1.25 million and 36.7 million impressions. Such media coverage lead to new orders from retailers and consumers, including retailers who previously didn’t accept calls from Thermscrub management. In addition, Thermscrub received requests from a home shopping network to feature its product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical

Upstart business places faith in Axia Public Relations to promote new product launch

Posted by Axia Public Relations

When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C

Axia Rebrands Vizergy and Boosts 93,000 Unique Website Visits

Posted by Jason Mudd

Secure-Res, a booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res remained as a productized service. Along with the change came a logo, tagline, mission, vision, elevator speeches and a New York City convention and media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade media coverage.

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Topics: Media Relations, Technology, Professional Services, Small Companies, product launch, medium companies, private companies, B2B, Software

Turfgrass Scores a Hole-in-One, earning more than 20x its PR Investment

Posted by Jason Mudd

Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.

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Topics: Media Relations, National, Sports, Small Companies, product launch, medium companies, B2B

PR Firm and earned media coverage reaches 1.2 million potential credit union members

Posted by Jason Mudd

Jax Federal Credit Union, looking to promote its transition to a community credit union, looked to Axia Public Relations to generate media exposure. During its campaign, Axia wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” and publicized JFCU’s first building purchase to further solidify the company’s community presence in Jacksonville, Fla. The end result was more than $58,000 in earned media coverage for JFCU in The Florida Times-Union, Jacksonville Business Journal and the Financial News and Daily Record.

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Topics: Media Relations, Financial Services, product launch, Branding, Jacksonville, medium companies, private companies, Consumer Services, B2C

Bank launches new campaign and nets $14.5 million in deposits

Posted by Jason Mudd


First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.

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Topics: Most Popular Case Studies, Financial Services, product launch, Public Companies, medium companies, Consumer Services, Florida, B2C

Miller Lite receives 10x return on PR investment through Axia’s earned coverage strategy

Posted by Jason Mudd

Just as it was launching its new Miller Lite Vortex bottle, MillerCoors reached out to Axia Public Relations for help in targeting a specific audience in the Southeast for its unique consumer packaged good product launch, the Vortex bottle. MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales.

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Topics: National, Consumer Goods, publicly traded companies, Food Beverage, product launch, Public Companies, Large Companies, B2C, Travel and Tourism

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