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National media campaign reaches 665M impressions for contractor aiding Puerto Rico after Hurricane Maria

Posted by Axia Public Relations

Axia Public Relations’ media relations services delivered coverage in USA Today and more than 250 other top outlets for Louis Berger’s hurricane recovery efforts in Puerto Rico.

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Topics: Media Relations, National, Government, NewsBureau, environmental, Corporate Communications, Large Companies, private companies, PR Projects, Engineering, Construction, economic development, hurricane, earned media coverage, global, B2G, government contractor

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.


Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Digital PR, Media Relations, Featured, SEO, Social Media, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, NewsBureau, Thought Leadership, MediaMaster, Financial Services, Professional Services, Awards, Crisis Communications, Spokesperson Training, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

Software company gets fix for its online reputation

Posted by Lauren Budik

An Orlando, Florida, company found itself in hot water and struggling to recruit new employees. The job board website and software development company sought the PR expertise and ReputationRestoration services of Axia Public Relations to help repair its troubled online reputation.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Thought Leadership, Technology, Professional Services, medium companies, private companies, Orlando, Consumer Services, Software

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.


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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

Retail store gains national exposure on Undercover Boss

Posted by Axia Public Relations

PR firm secures coverage and manages social media during live broadcast


Shoppers World, a family-owned discount department store chain, is aiming to grow from 40 stores in 11 states to 500 stores nationwide. CEO Sam Dushey determined that the best insight he could get, as the company expands, would be firsthand experience working in the store aisles, side by side with the store’s employees – without being recognized.

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Topics: National, Consumer Goods, medium companies, private companies, Retail, Undercover Boss

Axia helps beauty and wellness company reach 1.5 billion consumers

Posted by Jason Mudd

Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning and firming body wrap.

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Topics: Media Relations, Consumer Goods, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

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