Case Studies - We've got this!

National earned media campaign reaches 665M impressions for federal contractor aiding Puerto Rico after Hurricane Maria

Posted by Axia Public Relations

Axia Public Relations’ media relations services delivered coverage in USA Today and more than 250 other top outlets for Louis Berger’s hurricane recovery efforts in Puerto Rico.

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Topics: Media Relations, National, Government, NewsBureau, environmental, Corporate Communications, Large Companies, private companies, PR Projects, Engineering, Construction, economic development, hurricane, earned media coverage, global, B2G, government contractor

Counseling a publicly traded national retail store to avert a major crisis

Posted by Axia Public Relations

When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at the seams, it immediately called on the PR experts at Axia Public Relations.

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Topics: Social Media, Most Popular Case Studies, National, Consumer Goods, NewsBureau, Crisis Communications, Public Companies, Large Companies, Retail, B2C, Local PR, Online Reputation Management, PR Projects

Axia helps beauty and wellness company reach 1.5 billion consumers

Posted by Jason Mudd

Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning and firming body wrap.

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Topics: Media Relations, Consumer Goods, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.

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Topics: Social Media, National, Financial Services, Technology, environmental, Public Companies, Branding, Jacksonville, Corporate Communications, Large Companies, B2B, PR Projects, Software, green tech, global, fintech, green, internal communications

Medical Tech Startup Looks to Axia to Build Strong Brand Reputation

Posted by Jason Mudd

Utilizing a twist on RFID technology, IntelligentM’s “SmartBand” offers hospitals the ability to monitor and improve the cleanliness of each individual health care employee on a 24/7 basis, something simply not feasible previously. In an environment where 70 percent of health care-acquired infections could be reduced or eliminated through proper hand hygiene (instead of costing the industry $35 billion annually), the potential benefits of such a device are tremendous. Yet a great idea does not necessarily translate into a marketing success if relevant audiences are unaware of its existence. Mindful of this fact, IntelligentM sought out a public relations agency that could draw media attention, and that also possessed the technological prowess to discern and target the audiences which could best propel the concept to industry-wide recognition, approval and adoption.

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Topics: Media Relations, Most Popular Case Studies, National, High Tech, Technology, Small Companies, Mergers & Acquisitions, product launch, start-up companies, private companies, Health, B2B, Medical, PR Projects, Software, Medical Tech, wearable tech, healthcare IT, wellness start-ups, wellness

Axia Rebrands Vizergy at HX and Boosts 93,000 Unique Industry B2B Website Visits

Posted by Jason Mudd

Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.

Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.

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Topics: Media Relations, NewsBureau, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, PR Projects, Travel and Tourism, Trade Shows, Software, hotel, e-commerce, web marketing

PR promotes island sale and secures coverage in 100+ outlets in 2 days

Posted by Axia Public Relations

When It Works! CEO Mark B. Pentecost and his wife, Cindy, decided to purchase Little Bokeelia Island, they turned to their trusted PR partners at Axia Public Relations to generate excitement over the multimillion-dollar sale. The 104-acre private island, located off the southwest coast of Florida, provided an opportunity to make news locally and nationally.

Axia had previously developed and led a successful PR campaign for It Works!, a debt-free skin care and nutrition company, on local and national levels.

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Topics: Consumer Goods, Thought Leadership, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

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