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Software company gets fix for its online reputation

Posted by Lauren Budik

An Orlando, Florida, company found itself in hot water and struggling to recruit new employees. The job board website and software development company sought the PR expertise and ReputationRestoration services of Axia Public Relations to help repair its troubled online reputation.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Thought Leadership, Technology, Professional Services, medium companies, private companies, Orlando, Personal Services, Software

Bringing fresh ideas to grand tradition in Orlando restaurant industry secures more than 50 articles and $370,000 in earned media for Christini’s

Posted by Axia Public Relations

Christini’s Ristorante Italiano, an upscale restaurant founded by Chris Christini, called upon Axia Public Relations for public relations counsel and services that would bring the restaurant back to top-of-mind among consumers. Christini’s, located in Orlando, Fla., was looking for greater visibility and sales during summer months among local consumers who had either forgotten about the 30-year-old restaurant or were new to the area and not yet aware of it. The PR firm put a media relations and social media engagement campaign into quick action, which included establishing a presence in central Florida general business, dining, entertainment and tourist news media outlets.

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Topics: Media Relations, Social Media, Consumer Goods, Food Beverage, Small Companies, private companies, Orlando, B2C, Travel and Tourism

Media Relations for Haunted Mansion Garners News Coverage Worth $8 Million

Posted by Axia Public Relations

Theme Park Connection selected Axia Public Relations to provide public relations counsel and services for the sale of a unique home: a replica of Disneyland’s Haunted Mansion. With goals of increasing awareness for its brand and traffic to its website, along with brand-building and increasing foot traffic to its Winter Garden, Fla. retail store, Axia developed a media relations plan which was implemented for just 30 days. Axia’s public relations approach included pitching newsroom contacts, TV morning news shows and the news media in relevant geographic markets across the nation. During the October campaign, Axia generated more than 200 news stories which added up to $8 million worth of earned media coverage for the home listed at $873,000.

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Topics: Media Relations, National, Consumer Goods, medium companies, private companies, Orlando, Real Estate, B2C

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