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PR firm helps wellness product launch reach $500,000 in annual sales

Posted by Jason Mudd

 

 

BeWell Health, a United States-based wellness product manufacturing company, reached out via referral from a senior marketing executive to Axia Public Relations to nationally increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure, a nasal-cleansing consumer packaged good. As a solution, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician who wanted to put an end to the suffering of those plagued by stuffy noses, allergies and the common cold. Through Axia’s efforts, Dr. Hana’s Nasopure now enjoys measurable success as a result of expanding its presence to 600 health-food stores and retailers around the country. This, in turn, has boosted sales to a reported $500,000 annually, according to The Wall Street Journal.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical

PR Firm Earns National Attention For Start-up

Posted by Jason Mudd

Thermscrub, an innovative medical uniform product launch, approached Axia Public Relations for help promoting its product nationwide without heavy advertising expenses. Thermscrub’s goal for the PR campaign was to market its thermal scrub nurses’ uniform from its Florida headquarters. Excited to take on a new challenge, Axia developed a strategic PR campaign that targeted colder regions like the Northeast and Midwest as well as the industry trade. Within 45 days of the campaign, Axia earned more than 62 articles for Thermscrub with a total publicity value of $1.25 million and 36.7 million impressions. Such media coverage lead to new orders from retailers and consumers, including retailers who previously didn’t accept calls from Thermscrub management. In addition, Thermscrub received requests from a home shopping network to feature its product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical

Upstart business places faith in Axia Public Relations to promote new product launch

Posted by Axia Public Relations

When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C

PR firm puts national spotlight on New York City retail jeweler

Posted by Jason Mudd

As the creator of several high-profile jewelry pieces for celebrities, New York City-based Avianne & Co. Jewelers (also doing business as Avianne Jewelers) sought to strengthen its online presence and solidify its reputation as a unique and highly sought-after custom jeweler. Celebrities like Lil Wayne and Pauly D use the jeweler’s services, so Avianne & Co. wanted to bring national attention to its brand by generating media coverage about its success in attracting world-famous customers. Another goal for the jeweler was to increase traffic and links to its website and establish it as the go-to destination for jewelry, including custom-designed pieces.

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Topics: Media Relations, National, Consumer Goods, Thought Leadership, Lifestyle, Small Companies, Online Public Relations, Jewelry, MediaReach, Luxury, Retail, B2C

Tech Company hires Axia PR to Promote Corporate Social Responsibility Program

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Thought Leadership, Technology, Professional Services, Small Companies, medium companies, private companies, B2B, philanthrophy, Software

PR firm helps media company launch franchise offering nationwide

Posted by Lianna LeMay

Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising nationwide, trusted advisors referred the growing company to Axia Public Relations.

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Topics: Media Relations, National, Consumer Goods, Small Companies, medium companies, private companies, B2B, Franchisors

PR firm plays key role in merger of 3 staffing companies

Posted by Lauren Budik

  As fast-growing Reichard Staffing and RDW Professional Staffing merged with Jacksonville’s Alluvion Staffing, executives knew they needed to find a PR agency partner that could successfully share the news of the merger with the media and through external communications. They also needed a strategic partner to review internal messages that would go to employees, currently placed candidates and current clients. Upon the completion of the merger, the four company partners would all serve as managing directors under the new Alluvion Staffing entity.

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Topics: Media Relations, Most Popular Case Studies, National, Thought Leadership, Professional Services, Mergers & Acquisitions, medium companies, private companies, staffing firm

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