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PR firm increases ticket sales by 73%

Posted by Jason Mudd

Based on a referral from community influencers, festival officials of the Amelia Island Book Festival contacted Axia Public Relations looking for help with quickly promoting the event both locally and nationally and increasing its attendance. During the course of the PR campaign, Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile, and other outlets. Within 90 days of the start of the campaign, Axia helped increase ticket sales by 73 percent and increased overnight stays and corresponding tourism tax by 57 percent.

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Topics: Media Relations, Most Popular Case Studies, Small Companies, private companies, Florida, B2C, philanthrophy, Travel and Tourism

PR Firm serves up a new title sponsor

Posted by Jason Mudd

 

Octagon, the world’s largest sports marketing firm, selected Axia Public Relations to find a new sponsor its Women’s Tennis Association event in Northeast Florida. In order to gain the expsoure Octagon needed to spread the news of this unique opportunity, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in earned media coverage that generated the leads required to secure a new title sponsor.

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Topics: Most Popular Case Studies, National, Sports, Public Companies, Large Companies, medium companies, B2B, staffing firm, sponsorships

Bank launches new campaign and nets $14.5 million in deposits

Posted by Jason Mudd


First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.

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Topics: Most Popular Case Studies, Financial Services, product launch, Public Companies, medium companies, Consumer Services, Florida, B2C

PR firm improves customer reviews for air conditioning and plumbing company

Posted by Axia Public Relations

For companies in business for more than 15 years, taking the leap to using PR and social media isn’t always an easy transition. Established companies often find it difficult to use PR and social media because they've never done it that way before, so they don't know where to start. Often they believe they already have a following, so they don’t see a need to create those social media platforms.

 

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Topics: Media Relations, PR Case Studies, Social Media, Reputation Management, Most Popular Case Studies, casestudies, Consumer Goods, NewsBureau, Thought Leadership, ReviewMaxer, Professional Services, medium companies, private companies, Real Estate, Consumer Services, Florida, B2C, Online Review Management, Online Reputation Management, Construction, earned media coverage, housing, home services

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