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Axia breaks difficult ground for concrete company

Posted by Jason Mudd

tarmacWhen Tarmac sought to develop an excavation site from which it could extract sand and materials to develop concrete, it knew that community involvement and public engagement was a critical part of the endeavor. A callous competitor had recently made efforts toward similar projects which had failed because of strong opposition from the community and a lack of community outreach. Tarmac sought to prevent a similar situation with its own project. The company turned to Axia Public Relations to provide strategy and counseling to:

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Topics: Media Relations, Most Popular Case Studies, National, publicly traded companies, Professional Services, product launch, Large Companies, B2B, Engineering, Construction

PR firm helps Fortune 500 company relate to its community

Posted by Jason Mudd

fidelityFidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.

Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.

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Topics: Media Relations, Most Popular Case Studies, National, Thought Leadership, publicly traded companies, Financial Services, Professional Services, Awards, Large Companies, B2C

PR Firm helps family entertainment center franchisor expand

Posted by Jason Mudd

Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, sought to increase its brand nationwide to grow its franchise units. The company wanted to share its success story with more consumers and prospective franchisees.


Rebounderz conducted a competitive public relations agency search and selected Axia Public Relations based on the PR firm's responsiveness, professionalism and its award-winning PR results for franchisors and family entertainment centers.
 

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, medium companies, private companies, Health, Retail, B2C, Family Entertainment Centers, Franchisors

More than 5 million consumers catch the Sanidoor wave

Posted by Jason Mudd

L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries and other high-traffic areas. Axia launched a PR campaign throughout the United States, Canada and beyond through which it earned countless media mentions that brought Sanidoor new customers, distributions and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including earning mentions on nearly every ABC network affiliate.

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, Technology, Consumer Electronics, Small Companies, product launch, start-up companies, private companies, Health, B2B, B2C

Medical Tech Startup Looks to Axia to Build Strong Brand Reputation

Posted by Jason Mudd

Utilizing a twist on RFID technology, IntelligentM’s “SmartBand” offers hospitals the ability to monitor and improve the cleanliness of each individual health care employee on a 24/7 basis, something simply not feasible previously. In an environment where 70 percent of health care-acquired infections could be reduced or eliminated through proper hand hygiene (instead of costing the industry $35 billion annually), the potential benefits of such a device are tremendous. Yet a great idea does not necessarily translate into a marketing success if relevant audiences are unaware of its existence. Mindful of this fact, IntelligentM sought out a public relations agency that could not only draw media attention, but that also possessed the technological prowess to discern and target the audiences which could best propel the concept to industry-wide recognition, approval and adoption.

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Topics: Media Relations, Most Popular Case Studies, National, Technology, Small Companies, product launch, start-up companies, private companies, Health, B2B, Medical, Software

PR firm plays key role in merger of 3 staffing companies

Posted by Lauren Budik

  As fast-growing Reichard Staffing and RDW Professional Staffing merged with Jacksonville’s Alluvion Staffing, executives knew they needed to find a PR agency partner that could successfully share the news of the merger with the media and through external communications. They also needed a strategic partner to review internal messages that would go to employees, currently placed candidates and current clients. Upon the completion of the merger, the four company partners would all serve as managing directors under the new Alluvion Staffing entity.

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Topics: Media Relations, Most Popular Case Studies, National, Thought Leadership, Professional Services, Mergers & Acquisitions, medium companies, private companies, staffing firm

PR firm increases ticket sales by 73%

Posted by Jason Mudd

Based on a referral from community influencers, festival officials of the Amelia Island Book Festival contacted Axia Public Relations looking for help with quickly promoting the event both locally and nationally and increasing its attendance. During the course of the PR campaign, Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile, and other outlets. Within 90 days of the start of the campaign, Axia helped increase ticket sales by 73 percent and increased overnight stays and corresponding tourism tax by 57 percent.

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Topics: Media Relations, Most Popular Case Studies, Small Companies, private companies, Florida, B2C, philanthrophy, Travel and Tourism

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