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Counseling a publicly traded national retail store to avert a major crisis

Posted by Axia Public Relations

When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at the seams, it immediately called on the PR experts at Axia Public Relations.

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Topics: Social Media, Most Popular Case Studies, National, Consumer Goods, NewsBureau, Crisis Communications, Public Companies, Large Companies, Retail, B2C, Local PR, Online Reputation Management, PR Projects

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Media Relations, News Release, Press Release, Events, High Tech, Consumer Goods, NewsBureau, Technology, Small Companies, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, B2B, Florida, B2C, Local PR, Engineering, Construction, green tech

Medical Clinic Garners Quick PR Results

Posted by Jason Mudd

 

The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.

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Topics: Media Relations, Social Media, Thought Leadership, Professional Services, Small Companies, medium companies, private companies, Speaking, Orlando, Health, Consumer Services, Florida, B2C, Local PR, Medical, earned media coverage, Regional

BI analytics company hires Axia PR to share Corporate Social Responsibility

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Non-Profit, High Tech, Thought Leadership, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, Florida, staffing firm, philanthrophy, Local PR, Data, Software, education, economic development

PR Firm delivers star clients for engineering firm

Posted by Jason Mudd

A PR firm with a conflict referred Estrella Engineering, a mechanical engineering firm, to Axia Public Relations for help in increasing its revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union, the prominent daily newspaper serving its target geographic market, and other business and industry news stories detailing the firm’s projects.

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Topics: Media Relations, NewsBureau, Professional Services, Small Companies, Jacksonville, private companies, Real Estate, B2B, Local PR, Website, Engineering, Construction, mechanical engineering, Regional

PR Firm helps hotel developer win town’s approval

Posted by Jason Mudd

 

 

 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Media Relations, Consumer Services, B2C, Local PR, Travel and Tourism, Construction, hotel, Public Involvement

PR firm gives local skate park a leg up

Posted by Axia Public Relations

Operation Skate is dedicated to the vision of providing a city and county supported and supervised park for skateboarders, rollerbladers and BMX bicyclists. As a former youth skateboarder and Fernandina Beach native, Axia’s founder Jason Mudd was thoroughly stoked to get involved.

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Topics: Media Relations, Sports, Non-Profit, Small Companies, Florida, B2C, Local PR, sponsorships

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