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PR Firm helps hotel developer win town’s approval

Posted by Jason Mudd

 

 

 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Media Relations, Consumer Services, B2C, Local PR, Travel and Tourism

PR firm gives local skate park a leg up

Posted by Axia Public Relations

Operation Skate is dedicated to the vision of providing a city and county supported and supervised park for skateboarders, rollerbladers and BMX bicyclists. As a former youth skateboarder and Fernandina Beach native, Axia’s founder Jason Mudd was thoroughly stoked to get involved.

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Topics: Media Relations, Small Companies, Florida, B2C, Local PR

Public relations gives real estate company's marketing plan a successful remake.

Posted by Axia Public Relations

In a hot real estate market, condos in Florida sell like sunscreen. Consider the experience of Amelia Island’s new residential condominium, Cape Sound. During a 24 month period, more than 50 percent of the units in the first phase sold. Then, as the real estate market cooled, Allegiance Development began to feel the pinch.

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Topics: Media Relations, Consumer Goods, medium companies, Real Estate, Florida, B2C, Local PR

Car dealership exceeds monthly sales goals thanks to public relations

Posted by Axia Public Relations

After eight successful years in business, Rick Keffer Dodge Chrysler Jeep wanted to maximize repeat sales from prior customers. To achieve that goal, the AXIA team created a quarterly “Keffer Club” newsletter for the 4,000 customers who had purchased a new or used vehicle from the dealership in the past five years. This focused strategy resulted in a record-high sales figures for the following two quarters, exceeding monthly sales goals set by the Chrysler Corporation.

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Topics: Consumer Goods, Small Companies, Retail, Florida, B2C, Local PR

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