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Synovus turns to Axia for internal and external collateral materials

Posted by Jason Mudd

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Topics: National, Financial Services, Public Companies, Corporate Communications, Large Companies, Consumer Services, B2B, B2C

Miller Lite receives 10x return on PR investment through Axia’s earned coverage strategy

Posted by Jason Mudd

Just as it was launching its new Miller Lite Vortex bottle, MillerCoors reached out to Axia Public Relations for help in targeting a specific audience in the Southeast for its unique consumer packaged good product launch, the Vortex bottle. MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales.

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Topics: National, Consumer Goods, publicly traded companies, Food Beverage, product launch, Public Companies, Large Companies, B2C, Travel and Tourism

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