Case Studies - We've got this!

PR Firm Earns National Attention For Start-up

Posted by Jason Mudd

Thermscrub, an innovative medical uniform product launch, approached Axia Public Relations for help promoting its product nationwide without heavy advertising expenses. Thermscrub’s goal for the PR campaign was to market its thermal scrub nurses’ uniform from its Florida headquarters. Excited to take on a new challenge, Axia developed a strategic PR campaign that targeted colder regions like the Northeast and Midwest as well as the industry trade. Within 45 days of the campaign, Axia earned more than 62 articles for Thermscrub with a total publicity value of $1.25 million and 36.7 million impressions. Such media coverage lead to new orders from retailers and consumers, including retailers who previously didn’t accept calls from Thermscrub management. In addition, Thermscrub received requests from a home shopping network to feature its product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical

Upstart business places faith in Axia Public Relations to promote new product launch

Posted by Axia Public Relations

When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C

Foundation uses Florida PR firm to earn positive publicity for helping Florida’s underinsured

Posted by Jason Mudd

The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.

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Topics: Media Relations, Insurance, Non-Profit, Professional Services, Large Companies, private companies, Health, Florida, B2C, philanthrophy, Medical

PR firm reaches 680 million consumers for Orlando medical clinic

Posted by Jason Mudd

The Bougainvillea Clinique, a cosmetic surgery center and medical day spa founded by Dr. Jeffrey Hartog and located in Winter Park, Florida, offers a wide range of plastic surgeries. Dr. Hartog set his sights on a vision of the Bougainvillea Clinique as the expert, go-to facility for central Florida for a relatively unknown and virtually scarless breast reconstruction technique called autologous fat transfer (AFT). No other area plastic surgeon has a free-standing state- and federally licensed surgery center adjacent to the main clinic, a fat tissue bank or Dr. Hartog’s expertise in this procedure. Each of these differentiates and distinguishes the Bougainvillea Clinique from its competitors.

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Topics: Media Relations, Thought Leadership, Lifestyle, Small Companies, private companies, Health, Consumer Services, B2C, Medical, Travel and Tourism

Medical Clinic Garners Quick PR Results

Posted by Jason Mudd

The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.

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Topics: Media Relations, Social Media, Thought Leadership, Professional Services, Small Companies, medium companies, private companies, Speaking, Health, B2C, Medical

Axia earns increased market share, sales boost for staffing firm

Posted by Jason Mudd

Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast. Born out of the health care and information technology sectors, Incepture had an unmatched depth of industry knowledge, experience and expertise and aimed to become the go-to expert on staffing for healthcare, information technology and financial services as it continues to expand into additional markets.

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Topics: Media Relations, Thought Leadership, Professional Services, Small Companies, Awards, medium companies, private companies, Speaking, Health, B2B, staffing firm

PR promotes island sale and secures coverage in 100+ outlets in 2 days

Posted by Axia Public Relations

When It Works! CEO Mark B. Pentecost and his wife, Cindy, decided to purchase Little Bokeelia Island, they turned to their trusted PR partners at Axia Public Relations to generate excitement over the multimillion-dollar sale. The 104-acre private island, located off the southwest coast of Florida, provided an opportunity to make news locally and nationally.

Axia had previously developed and led a successful PR campaign for It Works!, a debt-free skin care and nutrition company, on local and national levels.

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Topics: Consumer Goods, Thought Leadership, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

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