Case Studies - We've got this!

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

Posted by Jason Mudd

Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Financial Services, Professional Services, Small Companies, product launch, Large Companies, medium companies, start-up companies, Health, Retail, B2B, Franchisors

Axia helps beauty and wellness company reach 1.5 billion consumers

Posted by Jason Mudd

Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning and firming body wrap.

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Topics: Media Relations, Consumer Goods, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

PR Firm helps family entertainment center franchisor expand

Posted by Jason Mudd

Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, sought to increase its brand nationwide to grow its franchise units. The company wanted to share its success story with more consumers and prospective franchisees.


Rebounderz conducted a competitive public relations agency search and selected Axia Public Relations based on the PR firm's responsiveness, professionalism and its award-winning PR results for franchisors and family entertainment centers.
 

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, medium companies, private companies, Health, Retail, B2C, Family Entertainment Centers, Franchisors

More than 5 million consumers catch the Sanidoor wave

Posted by Jason Mudd

L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries and other high-traffic areas. Axia launched a PR campaign throughout the United States, Canada and beyond through which it earned countless media mentions that brought Sanidoor new customers, distributions and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including earning mentions on nearly every ABC network affiliate.

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, Technology, Consumer Electronics, Small Companies, product launch, start-up companies, private companies, Health, B2B, B2C

Axia promotes IT Deployment to 8,500 Blue Cross enterprise employees

Posted by Jason Mudd

As Blue Cross Blue Shield rolled out new operating systems and software, internal references pointed the company toward the public relations experts at Axia Public Relations for help with communicating the IT migration benefits to its enterprise employees. Axia recommended that Blue Cross Blue Shield implement a two-way communication system between individual department executives and employees before making the official switch to its new software. During its campaign, Axia provided computer-based training, email updates, weekly newsletters, “webinars” and closed-circuit TV spots, desktop drops, online surveys and other communications to educate employees, generate positive responses and measure its successes.

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Topics: National, Insurance, Technology, Jacksonville, Corporate Communications, Large Companies, private companies, Health, B2B, Florida, Medical, Software

Medical Tech Startup Looks to Axia to Build Strong Brand Reputation

Posted by Jason Mudd

Utilizing a twist on RFID technology, IntelligentM’s “SmartBand” offers hospitals the ability to monitor and improve the cleanliness of each individual health care employee on a 24/7 basis, something simply not feasible previously. In an environment where 70 percent of health care-acquired infections could be reduced or eliminated through proper hand hygiene (instead of costing the industry $35 billion annually), the potential benefits of such a device are tremendous. Yet a great idea does not necessarily translate into a marketing success if relevant audiences are unaware of its existence. Mindful of this fact, IntelligentM sought out a public relations agency that could not only draw media attention, but that also possessed the technological prowess to discern and target the audiences which could best propel the concept to industry-wide recognition, approval and adoption.

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Topics: Media Relations, Most Popular Case Studies, National, Technology, Small Companies, product launch, start-up companies, private companies, Health, B2B, Medical, Software

PR firm helps wellness product launch reach $500,000 in annual sales

Posted by Jason Mudd

 

 

BeWell Health, a United States-based wellness product manufacturing company, reached out via referral from a senior marketing executive to Axia Public Relations to nationally increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure, a nasal-cleansing consumer packaged good. As a solution, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician who wanted to put an end to the suffering of those plagued by stuffy noses, allergies and the common cold. Through Axia’s efforts, Dr. Hana’s Nasopure now enjoys measurable success as a result of expanding its presence to 600 health-food stores and retailers around the country. This, in turn, has boosted sales to a reported $500,000 annually, according to The Wall Street Journal.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical

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