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BI analytics company hires Axia PR to share Corporate Social Responsibility

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Non-Profit, High Tech, Thought Leadership, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, Florida, staffing firm, philanthrophy, Local PR, Data, Software, education, economic development

Florida PR Firm Axia Publicizes Florida Law Firm GrayRobinson’s Expansion

Posted by Jason Mudd

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets. During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, medium companies, private companies, B2B, Florida

Florida Law Firm enjoys front page exposure from PR Firm

Posted by Jason Mudd

The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens. Axia earned the firm media exposure in its target markets, including a front-page client verdict news story that was picked up by the Associated Press. Today, the firm is well-positioned as one of Tallahassee, Florida’s better-known law offices.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, private companies, Florida, B2C

PR firm's campaign helps reactivate Florida restaurant group's growing customer base

Posted by Jason Mudd

Referred by its Chairman of the Board and an Axia client, Stonewood Grill & Tavern called upon the PR services of Axia Public Relations in order to reactivate and grow its consumer base. After being contacted, Axia recommended a six-month launch program. During these months, Axia earned media coverage for the upscale Florida restaurant group through local, regional and national food editors, writers and bloggers as well as restaurant, business and community writers. Axia also helped launch a new social media campaign for the 17 restaurants. At the end of the campaign, Axia’s PR efforts generated more than $3.7 million in measured earned media coverage, which included 245 media mentions and an audience reach of 146 million Florida consumers.

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Topics: Media Relations, Consumer Goods, Food Beverage, medium companies, private companies, Florida, B2C, Travel and Tourism

Axia helps development secure more contracts

Posted by Jason Mudd

A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired Axia Public Relations to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June.

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Topics: Media Relations, Consumer Goods, medium companies, private companies, Real Estate, Florida, B2C

PR firm increases ticket sales by 73%

Posted by Jason Mudd

Based on a referral from community influencers, festival officials of the Amelia Island Book Festival contacted Axia Public Relations looking for help with quickly promoting the event both locally and nationally and increasing its attendance. During the course of the PR campaign, Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile, and other outlets. Within 90 days of the start of the campaign, Axia helped increase ticket sales by 73 percent and increased overnight stays and corresponding tourism tax by 57 percent.

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Topics: Media Relations, Most Popular Case Studies, Small Companies, private companies, Florida, B2C, philanthrophy, Travel and Tourism

Boat show sails away with sales and attendance boost news

Posted by Jason Mudd

Seeking to increase attendance and generate more revenue from its St. Augustine Boat Show, the Marine Industry Association of Northeast Florida hired Axia Public Relations. During the campaign, Axia implemented an integrated marketing plan which included print ads, billboards, news releases/media coverage, electronic billboards, event program content, electronic ads and a website to publicize the boat show. Axia’s efforts produced higher-than-expected attendance as well as a greater profit for the association and, most important, supported millions of dollars in boat and marine service sales at the event.

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Topics: Media Relations, Consumer Goods, Small Companies, private companies, Florida, B2C, Travel and Tourism

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