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Tax Defense Network’s news coverage boosts company visibility

Posted by Jason Mudd

Tax Defense Network, a tax resolution service, hired Axia Public Relations for a public relations campaign leading up to April 15, tax day, to generate publicity for its tax debt resolution services. During this campaign, Axia positioned Tax Defense Network as a national expert on tax-related issues – specifically, tax debt. As a result of its efforts, Axia earned Tax Defense Network news coverage in target national newspapers, magazines, radio, TV and internet news media as well as local media coverage in the geographic markets where it has offices.

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Topics: National, Financial Services, Professional Services, Small Companies, Spokesperson Training, medium companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

Accounting firm experiences a surge in consumer awareness thanks to Axia PR

Posted by Paul Cook

Tiffany Washington, owner of Washington Accounting Services in Maryland, retained Axia Public Relations when she wanted to increase awareness of her tax and accounting business, and build her personal and professional brand. When Washington approached Axia, she desired to expand her visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.

 

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Topics: Media Relations, National, Thought Leadership, Financial Services, Professional Services, Small Companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

PR Firm and earned media coverage reaches 1.2 million potential credit union members

Posted by Jason Mudd

Jax Federal Credit Union, looking to promote its transition to a community credit union, looked to Axia Public Relations to generate media exposure. During its campaign, Axia wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” and publicized JFCU’s first building purchase to further solidify the company’s community presence in Jacksonville, Fla. The end result was more than $58,000 in earned media coverage for JFCU in The Florida Times-Union, Jacksonville Business Journal and the Financial News and Daily Record.

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Topics: Media Relations, Financial Services, product launch, Branding, Jacksonville, medium companies, private companies, Consumer Services, B2C

C1 Advantage Checking Program makes a splash on TV, Radio, Internet and more

Posted by Jason Mudd

Already an Axia Public Relations client, Community First Credit Union, with a goal of capturing additional members by launching an innovative rewards-based checking product, turned to Axia for additional services. Axia created two brand-response television spots that drove up membership and enrollment in the C1 Advantage Checking program. The result included 746 new members, 387 new accounts from current members and 3,118 converted accounts from current members.

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Topics: Media Relations, Financial Services, Jacksonville, medium companies, private companies, Consumer Services, Florida, B2C

Synovus turns to Axia for internal and external collateral materials

Posted by Jason Mudd

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Topics: National, Financial Services, Public Companies, Corporate Communications, Large Companies, Consumer Services, B2B, B2C

Bank launches new campaign and nets $14.5 million in deposits

Posted by Jason Mudd


First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.

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Topics: Most Popular Case Studies, Financial Services, product launch, Public Companies, medium companies, Consumer Services, Florida, B2C

Campaign brings in $2 million in new SBA loans in 90 days

Posted by Jason Mudd


First Coast Community Bank, a provider of Synovus Financial Services in the north Florida market, chose Axia Public Relations to help it gain greater penetration in Small Business Administration (SBA) loans.

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Topics: Media Relations, Financial Services, Public Companies, medium companies, B2B, Florida

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