Case Studies - We've got this!

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, publicly traded companies, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.

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Topics: Social Media, National, publicly traded companies, Financial Services, environmental, Corporate Communications, Large Companies, B2B

Axia’s strong PR campaign increases Foundation Financial Group’s reputation, exposure and revenue

Posted by Jason Mudd


Reputation management campaign builds strong brand and attracts new customers and employees
FFG_Logo

In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group. 

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Topics: Media Relations, Social Media, Reputation Management, Insurance, Social NetWork, Financial Services, Professional Services, Mergers & Acquisitions, Awards, Corporate Communications, medium companies, Retail, Consumer Services, B2C, Avalon, accounting/taxes

Axia promotes IT Deployment to 8,500 Blue Cross enterprise employees

Posted by Jason Mudd

As Blue Cross Blue Shield rolled out new operating systems and software, internal references pointed the company toward the public relations experts at Axia Public Relations for help with communicating the IT migration benefits to its enterprise employees. Axia recommended that Blue Cross Blue Shield implement a two-way communication system between individual department executives and employees before making the official switch to its new software. During its campaign, Axia provided computer-based training, email updates, weekly newsletters, “webinars” and closed-circuit TV spots, desktop drops, online surveys and other communications to educate employees, generate positive responses and measure its successes.

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Topics: National, Insurance, Technology, Jacksonville, Corporate Communications, Large Companies, private companies, Health, B2B, Florida, Medical, Software

Economic development board unveils new look with Axia’s help

Posted by Jason Mudd

The Nassau County Economic Development Board hired Axia Public Relations to design a new business-to-business website for its organization. Axia generated a site that was easy to navigate and utilized the right technology while keeping load times fast and employing key visuals and engaging copy that drew the attention of visitors. Then the public relations experts went to work to promote the new site – online and offline – using the power of public relations.

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Topics: Government, Professional Services, Corporate Communications, B2B, Florida

Synovus turns to Axia for internal and external collateral materials

Posted by Jason Mudd

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Topics: National, Financial Services, Public Companies, Corporate Communications, Large Companies, Consumer Services, B2B, B2C

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