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Dry cleaners launches with fresh, clean, bright brand

Posted by Jason Mudd

The team at Axia is full of great ideas on how to brand a business.”

- Allen Elfterion
Bubbles Dry Cleaners

With big plans but no visual identity, Bubbles executives hired Axia Public Relations to brand the soon-to-be launched dry cleaning franchise. Axia created a complete corporate identity package, including a logo, tagline, Web site, letterhead, envelopes and business cards, as well as store-front and interior logo signage, direct-response mailers, print ads and more. And since free pickup and delivery was a huge part of the company’s business model, Axia also designed attention getting van graphics. With Axia on board, the franchise was able to successfully launch seven stores in its first few months.

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Topics: Media Relations, Consumer Goods, Small Companies, start-up companies, private companies, B2C

PR firm's campaign helps reactivate Florida restaurant group's growing customer base

Posted by Jason Mudd

Referred by its Chairman of the Board and an Axia client, Stonewood Grill & Tavern called upon the PR services of Axia Public Relations in order to reactivate and grow its consumer base. After being contacted, Axia recommended a six-month launch program. During these months, Axia earned media coverage for the upscale Florida restaurant group through local, regional and national food editors, writers and bloggers as well as restaurant, business and community writers. Axia also helped launch a new social media campaign for the 17 restaurants. At the end of the campaign, Axia’s PR efforts generated more than $3.7 million in measured earned media coverage, which included 245 media mentions and an audience reach of 146 million Florida consumers.

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Topics: Media Relations, Consumer Goods, Food Beverage, medium companies, private companies, Florida, B2C, Travel and Tourism

Bringing fresh ideas to grand tradition in Orlando restaurant industry secures more than 50 articles and $370,000 in earned media for Christini’s

Posted by Axia Public Relations

Christini’s Ristorante Italiano, an upscale restaurant founded by Chris Christini, called upon Axia Public Relations for public relations counsel and services that would bring the restaurant back to top-of-mind among consumers. Christini’s, located in Orlando, Fla., was looking for greater visibility and sales during summer months among local consumers who had either forgotten about the 30-year-old restaurant or were new to the area and not yet aware of it. The PR firm put a media relations and social media engagement campaign into quick action, which included establishing a presence in central Florida general business, dining, entertainment and tourist news media outlets.

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Topics: Media Relations, Social Media, Consumer Goods, Food Beverage, Small Companies, private companies, Orlando, B2C, Travel and Tourism

Axia helps development secure more contracts

Posted by Jason Mudd

A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired Axia Public Relations to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June.

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Topics: Media Relations, Consumer Goods, medium companies, private companies, Real Estate, Florida, B2C

Media Relations for Haunted Mansion Garners News Coverage Worth $8 Million

Posted by Axia Public Relations

Theme Park Connection selected Axia Public Relations to provide public relations counsel and services for the sale of a unique home: a replica of Disneyland’s Haunted Mansion. With goals of increasing awareness for its brand and traffic to its website, along with brand-building and increasing foot traffic to its Winter Garden, Fla. retail store, Axia developed a media relations plan which was implemented for just 30 days. Axia’s public relations approach included pitching newsroom contacts, TV morning news shows and the news media in relevant geographic markets across the nation. During the October campaign, Axia generated more than 200 news stories which added up to $8 million worth of earned media coverage for the home listed at $873,000.

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Topics: Media Relations, National, Consumer Goods, medium companies, private companies, Orlando, Real Estate, B2C

Boat show sails away with sales and attendance boost news

Posted by Jason Mudd

Seeking to increase attendance and generate more revenue from its St. Augustine Boat Show, the Marine Industry Association of Northeast Florida hired Axia Public Relations. During the campaign, Axia implemented an integrated marketing plan which included print ads, billboards, news releases/media coverage, electronic billboards, event program content, electronic ads and a website to publicize the boat show. Axia’s efforts produced higher-than-expected attendance as well as a greater profit for the association and, most important, supported millions of dollars in boat and marine service sales at the event.

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Topics: Media Relations, Consumer Goods, Small Companies, private companies, Florida, B2C, Travel and Tourism

141 million earned media impressions for low-level laser treatment product launch

Posted by Axia Public Relations

Erchonia Corporation, a world leader in low-level laser technology, created the low-level laser category when it received an FDA 510(k) market clearance for low-level lasers. It was the first company to receive this FDA 510(k) distinction – a premarketing submission to the FDA that demonstrates that the device is safe and effective. It’s the most rigorous type of device-marketing application the FDA accepts.

More than 35 million people seek treatment for onychomycosis (nail fungus). After receiving FDA 510(k) approval, Erchonia launched its newest low-level laser treatment: Lunula. The company sought to use the power of public relations to accomplish two things: increase exposure through earned media coverage about its newest low-level laser among the medical community and share the knowledge with consumers who suffer from nail fungus.

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Topics: Media Relations, National, High Tech, Consumer Goods, NewsBureau, Technology, Consumer Electronics, product launch, Beauty, medium companies, private companies, Health, Consumer Services, B2B, B2C, Medical, Medical Tech

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