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Public relations firm promotes golf academy's new graphic system to the media

Posted by Axia Public Relations

Anne Cain Golf Academy was one of an elite group that introduced a patented, state-of-the-art video-graphics system called Hotlines. Axia Public Relations was hired to promote the academy and the new technology to regional and national news media. Axia’s earned media coverage included all local TV news and sports shows, Sky, Delta Airlines’ in-flight magazine, Golf Today, Florida Golf, Water’s Edge magazine, The Florida Times-Union, Jacksonville Business Journal, and the News-Leader, among others.

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Topics: Media Relations, Sports, Small Companies, Consumer Services, Florida, B2C

Counseling a publicly traded national retail store to avert a major crisis

Posted by Axia Public Relations

When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at the seams, it immediately called on the PR experts at Axia Public Relations.

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Topics: Social Media, Most Popular Case Studies, National, Consumer Goods, NewsBureau, Crisis Communications, Public Companies, Large Companies, Retail, B2C, Local PR, Online Reputation Management, PR Projects

Axia earns 1.5 million impressions in 90 days to launch restaurant and entertainment center Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Topics: Media Relations, Food Beverage, Public Companies, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.


Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Digital PR, Media Relations, Featured, SEO, Social Media, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, NewsBureau, Thought Leadership, MediaMaster, Financial Services, Professional Services, Awards, Crisis Communications, Spokesperson Training, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.


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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

Axia PR Firm helps Verizon reconnect product with American consumers and businesses

Posted by Jason Mudd

When Verizon needed to breathe new life into one of its product lines and to reconnect with consumers and businesses alike, it hired Axia Public Relations.

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Topics: Media Relations, Consumer Goods, Technology, Consumer Electronics, Public Companies, Branding, Large Companies, B2C

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

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