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Florida PR Firm Axia Publicizes Florida Law Firm GrayRobinson’s Expansion

Posted by Jason Mudd

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets. During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, medium companies, private companies, B2B, Florida

PR Firm delivers star clients for engineering firm

Posted by Jason Mudd

Estrella Engineering, a quality mechanical engineering services company, approached Axia Public Relations for help in increasing its profits and revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union and stories detailing the firm’s projects.

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Topics: Media Relations, National, Professional Services, Small Companies, private companies, B2B, Engineering, Construction

Turfgrass Scores a Hole-in-One, earning more than 20x its PR Investment

Posted by Jason Mudd

Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.

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Topics: Media Relations, National, Sports, Small Companies, product launch, medium companies, B2B

PR Firm serves up a new title sponsor

Posted by Jason Mudd

Octagon, the world’s largest sports marketing firm, got in touch with Axia Public Relations to sponsor its Women’s Tennis Association event in northeast Florida. In order to gain the coverage Octagon was looking for, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in media exposure and earned media coverage that generated the leads to secure a new title sponsor.

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Topics: Most Popular Case Studies, National, Sports, Public Companies, Large Companies, medium companies, B2B

Economic development board unveils new look with Axia’s help

Posted by Jason Mudd

The Nassau County Economic Development Board hired Axia Public Relations to design a new business-to-business website for its organization. Axia generated a site that was easy to navigate and utilized the right technology while keeping load times fast and employing key visuals and engaging copy that drew the attention of visitors. Then the public relations experts went to work to promote the new site – online and offline – using the power of public relations.

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Topics: Government, Professional Services, Corporate Communications, B2B, Florida

Synovus turns to Axia for internal and external collateral materials

Posted by Jason Mudd

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Topics: National, Financial Services, Public Companies, Corporate Communications, Large Companies, Consumer Services, B2B, B2C

Campaign brings in $2 million in new SBA loans in 90 days

Posted by Jason Mudd


First Coast Community Bank, a provider of Synovus Financial Services in the north Florida market, chose Axia Public Relations to help it gain greater penetration in Small Business Administration (SBA) loans.

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Topics: Media Relations, Financial Services, Public Companies, medium companies, B2B, Florida

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