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Public Relations Firm helps MPS Group gain national visibility

Posted by Jason Mudd

When worldwide staffing conglomerate Adecco Group (previously MPS Group) selected its public relations agency of record, it chose Axia Public Relations. For nearly a decade, Axia has delivered results, including increasing public awareness of the company through targeted national news coverage.

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Topics: Media Relations, Most Popular Case Studies, publicly traded companies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

Posted by Jason Mudd

Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Financial Services, Professional Services, Small Companies, product launch, Large Companies, medium companies, start-up companies, Health, Retail, B2B, Franchisors

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, publicly traded companies, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.

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Topics: Social Media, National, publicly traded companies, Financial Services, environmental, Corporate Communications, Large Companies, B2B

From backwoods to high-rises, Axia supports international forest products company

Posted by Jason Mudd

rayonier Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. Our work includes public relations; building community support, providing media relations, spokesperson training and key message development for its real estate development and Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; producing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; providing strategic communications and action plans for the Nassau County Stewardship District, including its new community, Wildlight; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities.

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Topics: Most Popular Case Studies, National, publicly traded companies, Spokesperson Training, product launch, Large Companies, B2B

Axia breaks difficult ground for concrete company

Posted by Jason Mudd

tarmacWhen Tarmac sought to develop an excavation site from which it could extract sand and materials to develop concrete, it knew that community involvement and public engagement was a critical part of the endeavor. A callous competitor had recently made efforts toward similar projects which had failed because of strong opposition from the community and a lack of community outreach. Tarmac sought to prevent a similar situation with its own project. The company turned to Axia Public Relations to provide strategy and counseling to:

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Topics: Media Relations, Most Popular Case Studies, National, publicly traded companies, Professional Services, product launch, Large Companies, B2B, Engineering, Construction

More than 5 million consumers catch the Sanidoor wave

Posted by Jason Mudd

L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries and other high-traffic areas. Axia launched a PR campaign throughout the United States, Canada and beyond through which it earned countless media mentions that brought Sanidoor new customers, distributions and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including earning mentions on nearly every ABC network affiliate.

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, Technology, Consumer Electronics, Small Companies, product launch, start-up companies, private companies, Health, B2B, B2C

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