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PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, publicly traded companies, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

Turfgrass Scores a Hole-in-One, earning more than 20x its PR Investment

Posted by Jason Mudd

Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.

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Topics: Media Relations, National, Sports, Small Companies, product launch, medium companies, B2B

PR Firm serves up a new title sponsor

Posted by Jason Mudd

Octagon, the world’s largest sports marketing firm, got in touch with Axia Public Relations to sponsor its Women’s Tennis Association event in northeast Florida. In order to gain the coverage Octagon was looking for, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in media exposure and earned media coverage that generated the leads to secure a new title sponsor.

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Topics: Most Popular Case Studies, National, Sports, Public Companies, Large Companies, medium companies, B2B

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