Annandale Millwork/Allied Systems helps residential and commercial builders construct better buildings in a fraction of the time it takes with conventional methods. When the company opened its new factory in northeast Florida, Annandale Allied executives sought Axia’s help to develop a new and improved brand presentation nationwide that showed its revolutionary benefits in action.
Ultimately, based on several recommendations, Axia developed multiple PR programs to generated earned media coverage, as well as a five-minute video presentation featuring a time lapse of a home being built in an afternoon. Axia designed and managed a new website that streamed the video and collected inbound leads.
According to Annandale Allied executives, the new materials are directly responsible for five new contracts with national home builders.
- Gene Frogale, President, Annandale Millwork/Allied Systems