PR Firm delivers star clients for engineering firm

Posted by Jason Mudd

Estrella Engineering

Estrella Engineering, a quality mechanical engineering services company, approached Axia Public Relations for help in increasing its profits and revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union and stories detailing the firm’s projects.

After a decade and a half of respectable performance, Estrella Engineering wanted to dramatically increase its revenue and profits. To get started, Axia Public Relations Firm conducted primary research among current and former clients, vendors and competitors. This allowed Axia PR to identify Estrella’s key strengths and market position.

We are quite satisfied with Axia. They are pleasant, professional and accommodating to our needs and budget.”

- Larry Estrella, PE
Estrella Engineering

Then, Axia’s PR experts developed Estrella Engineering’s “dream list” of star prospects. A targeted direct-response program and PR campaign was used throughout the southeast United States. In addition, Axia PR enhanced Estrella’s Web site to match the new campaign. Further, by positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage, including a half-page, four-color profile of Larry Estrella in The Florida Times-Union. Today, the firm has increased revenue and exposure. Of the 10 companies on the “dream list,” Axia helped obtain meetings with more than half to identify project partnership and bid opportunities.

Years later the firm still benefits from its 18 month PR campaign.








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Topics: Media Relations, National, Professional Services, Small Companies, private companies, B2B, Engineering, Construction

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