Secure-Res, a booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res remained as a productized service. Along with the change came a logo, tagline, mission, vision, elevator speeches and a New York City convention and media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade media coverage.
Secure-Res executives sought Axia Public Relations’ strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The Axia “Onoma” branding process was soon implemented, and the result was “Vizergy.”
Vizergy = vision + energy. Vision because the company sees multiple moves ahead, staying on top of the relentless evolution of technology and consumer trends. Energy because it has assembled a team of interactive marketing professionals with the firepower to help companies profit. A logo, tagline, mission, vision and elevator speeches soon followed.
As part of the launch, Vizergy needed Axia’s public-relations expertise to help raise awareness and increase visibility for the new name and a new online product. Axia implemented a four-month PR campaign that concluded with a product launch in New York City.
Within 24 hours of the New York media tour, news releases and corresponding news coverage, Vizergy received 93,000 unique Web site visitors.