Public Relations Firm helps MPS Group gain national visibility

Posted by Jason Mudd

MPS Group

When worldwide staffing conglomerate Adecco Group (previously MPS Group) selected its public relations agency of record, it chose Axia Public Relations. For nearly a decade, Axia has delivered results, including increasing public awareness of the company through targeted national news coverage.

IDEAS

Struggling to build its brand and reputation as a major player in the staffing industry, the company hired Axia Public Relations to create a national PR campaign for its business units leading specialists in the staffing industry. Axia know the power of PR could change the landscape for the company. 

RELATIONSHIPS

I can't imagine that any firm could have gotten us as much coverage as Axia... Axia makes us feel like we're the most important client."

- Tyra Tutor SVP, Corporate Development, Adecco Group

Throughout this strategic relationship, Axia has achieved significant results for the business units, including Modis (IT staffing), Idea Integration (IT solutions), Special Counsel (legal staffing) and Soliant Health (medical staffing), among others.
Key challenges overcome have included raising corporate awareness and earning target national news coverage as well as managing crisis communications.

 

 

RESULTS

The company received more than eight times its return on investment in earned media coverage.

 

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To learn how we can help your staffing firm achieve similar PR results, contact us today at 888-PR-FIRM-8 (888-773-4768).

 

Topics: Media Relations, Most Popular Case Studies, publicly traded companies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm

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