PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

MPS GroupModis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

IDEAS

Despite having the most prominent signage in Jacksonville’s skyline, Modis — the flagship brand of the

Fortune 1000 international staffing company Adecco Group had limited recognition outside its industry.
With the Super Bowl coming to Jacksonville, Fla., Axia Public Relations knew the time was right to build brand awareness for the firm.

RELATIONSHIPS

To help build the brand, Axia’s public relations team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. The objective was three significant media hits.

If we would stop using AXIA, we’d lose all that coverage. I don’t know if we're Axia's biggest client, but Axia makes us feel like we're the most important."

Tyra Tutor SVP, Corporate Development, Adecco Group, parent company of Modis

Axia delivered much more, including interviews and coverage of company officials by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook magazine.

RESULTS

In all, Axia’s earned news coverage for Adecco Group and Modis totaled more than $80,100 during the Super Bowl festivities, or more than 10-times return on investment.

 

 See related case studies for MPS Group and Adecco Group

 

To learn how we can help your staffing firm company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

Topics: Media Relations, Sports, publicly traded companies, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

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