PR Campaign Helps Small Law Firm Compete with Big-Spending Competition

Posted by Axia Public Relations

Reep Law Logo - Law Firm PR - Axia Public Relations

Randy Reep, fighter pilot and lawyer, approached Axia Public Relations to help get the word out about his personal injury and criminal defense law firm without spending the big bucks on advertising like his competitors – some of whom invest millions annually in paid media coverage. Axia designed a public relations campaign to increase Reep’s stature in the community using local, regional and national media outlets to position him as a respected thought-leader in his field. During the six-month campaign, Axia generated roughly $15.2 million in earned media coverage that included 282 feature articles, 73 broadcast appearances and exposure on CNN and in USA Today and The Florida Bar Journal.

IDEAS

High-flying legal eagle Randy Reep was already a successful fighter pilot and commercial airline pilot when he decided to open his own law practice in Jacksonville, Florida.

As a start-up law firm in a market where his competitors were spending up to $3 million annually on advertising, Reep needed a more affordable and effective way to reach potential clients.

Axia Public Relations designed a PR campaign to increase Reep's stature in the community where he practices law using local, regional and national media relations to position him as a respected thought leader in his field.

RELATIONSHIPS

Axia introduced Reep to local editorial boards, setup lunches with beat writers, reached out to the news media and pitched him as an expert on local and national crime stories and high profile cases tying Randy Reep as an expert legal commentator.

RESULTS

Axia did everything they said they would do and so much more."

Randy Reep

Within slightly more than six months, Axia reached out to its media relations contacts and garnered more than 282 articles about – or featuring – Reep, often as a legal expert offering insight into major news stories, including the Trayvon Martin case. Included in those articles were 73 broadcast appearances and exposure in USA Today and the American Bar Journal.

The total value of our media relations campaign on Reep's behalf is already more than $15.2 million, representing an ROI of more than 69x!

With all the added attention, Reep's practice has flourished.

 USA Today logo - Law Firm PR from Axia Public Relations  USA Today logo - Law Firm PR from Axia Public Relations  USA Today logo - Law Firm PR from Axia Public Relations
 USA Today logo - Law Firm PR from Axia Public Relations  USA Today logo - Law Firm PR from Axia Public Relations  Florida Times-Union Logo - Axia Public Relations  American Bar Journal Logo - Law Firm Public Relations by Axia Public Relations

  

 

See more coverage: http://www.youtube.com/user/reeplaw

To learn how we can help your legal services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

 

Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, Jacksonville, private companies, Consumer Services, B2C

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