Based on a referral from community influencers, festival officials of the Amelia Island Book Festival contacted Axia Public Relations looking for help with quickly promoting the event both locally and nationally and increasing its attendance. During the course of the PR campaign, Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile, and other outlets. Within 90 days of the start of the campaign, Axia helped increase ticket sales by 73 percent and increased overnight stays and corresponding tourism tax by 57 percent.
- Donald K. Parker
Amelia “Book Island” Festival
For four days annually, Amelia Island, Fla. becomes “Book Island," where best-selling authors share their works with literary connoisseurs from around the country. Festival officials booked Axia Public Relations - after the incumbent public relations firm failed - to promote the event locally and nationally to increase attendance.
Within 90 days, Axia helped increase ticket sales by 73 percent, and increased bed-night stays by 57 percent. Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, and other outlets. Locally, Axia earned coverage in The Florida Times-Union, The St. Augustine Record, Jacksonville Business Journal and other outlets.
For its work, the Florida Public Relations Association presented Axia with the Dick Pope All-Florida Grand Golden Image Award, the annual award for the best PR campaign in Florida.
- “Worth a Trip” – The Miami Herald
- “Book festival brings A-list writers to Amelia” – The Florida Times-Union
- “A gallery of guest authors and a variety of special programs” – The St.Augustine Record
- “Amelia festival all booked up” – Jacksonville Business Journal
- “This festival is a page-turner” – The Dallas Morning News