Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

Fidelity Green

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.

IDEAS

FIS (NYSE:FIS) is the leading provider in banking technologies for financial institutions and businesses. It hired Axia Public Relations to develop an employee environmental program.

RELATIONSHIPS

Axia developed marketing tools, including naming the campaign "The FIS GreenLight Initiative." Axia also designed the logo, tagline, a series of four-color posters, an internal e-newsletter and a website with social media concepts to promote green behavior in the workplace among the company's 32,000 employees across 80 domestic offices. Plans for an international campaign for FIS global offices with translations are underway.

RESULTS

Following The FIS GreenLight Initiative rollout, field offices made the following improvements to help the environment:

  • Woodbury, Minnesota, employees started using mugs and eliminated plastic foam cups.
  • Toronto employees donated used blue jeans and denim for recycling into ecologically friendly home insulation in an effort to help Habitat for Humanity insulate a new home for a family in need in Mississauga, Ontario.
  • E-waste recycling company Ecoreco recognized India FIS employees and its GreenLight Initiative work at an award ceremony.
  • The Sunrise, Florida, office recycled ink and toner cartridges as well as cell phones with proceeds benefiting a local charity.
  • The Dedham office recycled 161 tons or about 321,165 pounds of paper, recycling half of the toner cartridges and seeking a solution to reach its goal of 100 percent recycling by year's end.

 

 

Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team."

- Marcia Danzeisen, FIS

 

 

FIS Greenlight Reusable Cups

To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

Topics: Social Media, National, Financial Services, Technology, environmental, Public Companies, Branding, Jacksonville, Corporate Communications, Large Companies, B2B, PR Projects, Software, green tech, global, fintech, green, internal communications

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