A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.
Fortune 500 company FIS (f/k/a Fidelity National Information Services) (NYSE:FIS) is the leading provider in banking technologies to financial institutions and businesses. In 2008, it hired Axia Public Relations to develop an employee environmental program.
Axia developed marketing tools, including naming the campaign "The FIS GreenLight Initiative" and designing the logo, tagline, a series of three four-color posters and an internal e-newsletter and website with social media concepts to promote green behavior in the workplace among its 32,000 FIS employees across 80 domestic offices in early 2009. Plans for an international campaign to FIS global offices with translations are underway.
Following The FIS GreenLight Initiative rollout, different field offices made the following improvements to help the environment:
- Marcia Danzeisen, FIS