Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising nationwide, trusted advisors referred the growing company to Axia Public Relations.
IDEAS: Axia knew that Money Pages faced stiff competition in its current markets and even more in the franchising space. Yet, after meeting with company executives, it knew that Money Pages stood apart from its competition and that it needed to claim and communicate its differentiations, such as its innovation and community service stories, to the community, consumers, advertisers and potential franchisees.
RELATIONSHIPS: Side by side, Axia lead Money Pages’ PR campaign and introduced CEO Alan Worley to news outlets covering consumer trends, business, franchise, publishing, direct mail and advertising industries.
RESULTS: Over the years, Axia earned media coverage for Money Pages, its growth and expansion, its unique company culture and its franchise success, winning the company placement in daily newspapers, business magazines, television news stations and in industry and franchise trade media. Such media coverage built the credibility that Money Pages needed to position itself as a thought-leader in the publishing, direct mail and advertising industries.
The case study continues as Money Pages plans to sell and open even more franchisee markets in the coming years.