When State Farm exited Florida's home insurance market, Brightway Insurance, Florida’s fastest-growing independent insurance agency, and its public relations agency of record, Axia Public Relations, recognized an opportunity for expansion. They immediately set forth positioning Brightway as the go-to expert on the effect of State Farm's exit on Florida homeowners.
Brightway Insurance is Florida's fastest-growing independent insurance agency with 39 offices serving 30,000 households across the state.
When State Farm exited Florida's home insurance market, Brightway and Axia went to work. The client-agency team recognized an opportunity for expansion by positioning Brightway as the go-to insurance expert for the media as well as consumers.
Brightway called on its public relations agency, Axia Public Relations, to position the company as a leading expert on the effect of State Farm's exit on Florida's homeowners. And Axia does what it does best – engage and pitch media.
– David Miller, Brightway Insurance
As a result of Axia's work, Brightway Insurance President and CEO David Miller was an expert guest on Florida Public Radio, including stations such as WJCT, WFSU and WOKV. In addition, the company provided commentary to Miami Herald, Jacksonville Business Journal, The Florida Times-Union and other publications.
Brightway's call volume increased by 300 percent those two weeks, according to its chief operations officer Michael Miller, and it saw a return of more than five times its PR investment in news coverage.
- Public relations covers insurance agency from startup to national franchise
- PR firm’s pitch leads to national coverage and new location for franchise
To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).