Foundation uses Florida PR firm to earn positive publicity for helping Florida’s underinsured

Posted by Jason Mudd

The Blue Foundation

The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.

Many companies give time and talent to worthy causes. But few are able to achieve all the recognition they deserve as well as the Blue Foundation. Florida public relations firm Axia Public Relations helped ensure that news about major gifts from the foundation were recognized across Florida while also helping board members understand the impact the Florida foundation was making through easy-to-read reports and presentations.

On the investor relations side, Axia was responsible for stakeholder research and analysis, as well as a custom presentation for the foundation's board of directors. Axia also initiated a Florida media-relations campaign covering community, health care and health business reporters in each market. Axia provided event management services, created backdrops and arranged media-coverage opportunities for each Florida public relations event.

Every event produced excellent earned media coverage – including newspaper, magazine radio, television and Web –that favorably positioned The Blue Foundation in the hearts and minds of Floridians.

 

 

 

 

To learn how we can help your health company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

 

Topics: Media Relations, Insurance, Non-Profit, Professional Services, Large Companies, private companies, Health, Florida, B2C, philanthrophy, Medical

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